Archaeology of Fashion Film Conference

Central Saint Martins

6 July 2018

9.30am to 4.30pm

How did early 20th century cinema present and represent fashion, and how does this historical material relate to contemporary fashion film? This one-day conference investigates new methods, topics and themes at the interface of three fields: media archaeology, fashion history, and film studies. The conference looks at two parallel moments of fashion and film in the early 20th and 21st centuries, when the emergence and intensification of new technologies of the image began to impact the culture and commerce of fashion. It aims to bring early cinema into conversation with current forms of digital aesthetics and to investigate its various materials, screens and genres, as well as the means of their production, circulation and consumption, that may inspire new ways to understand fashion film. We are interested in where fashion film finds its historical and current contexts in post-cinematic culture and the broad repertoire of contemporary audiovisual aesthetics.


Featuring speakers from a range of disciplines spanning film, fashion and media studies, the conference includes a screening of rare early fashion film curated by Lucy Moyse Ferreira and a creative industry panel discussion chaired by Marketa Uhlirova, director of the Fashion in Film Festival. The closing plenary session pulls together the various strands of the day.


Professor Wanda Strauven (keynote speaker)
Goethe University Frankfurt
Text, Texture, Textile: A Media-Archaeological Mapping of Fashion and Film

Beatrice Behlen
Museum of London
Floating chiffon and misty tulle: the Materiality of Fashion in Motion

Nick Rees-Roberts
University of Paris – Sorbonne Nouvelle
Between Promotion and Criticality: The Paradox of Contemporary Fashion Film


Chris Breward (chair)
National Galleries of Scotland

Caroline Evans
Central Saint Martins, University of the Arts London

Lucy Moyse Ferreira
Central Saint Martins, University of the Arts London

Jussi Parikka
Winchester School of Art, Southampton University

Marketa Uhlirova
Central Saint Martins, University of the Arts London

The conference is free but do please RSVP here to reserve your place.

Event – Archaeology of Fashion Film Conference, Central Saint Martins

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