Entrepreneurship in Fashion: Student, Academic and

Industry Perspectives

Thursday 5 March 2015

9.30am to 6.00pm
Heriot-Watt University, Edinburgh


You are invited to a conference next March, organised by Heriot-Watt University on behalf of The Enterprise of Culture: International Structures and Connections in the Fashion Industry.


This free public conference in Edinburgh will explore the changing structure of the European fashion business, with reference to the fashion intermediaries who work behind the scenes to run the fashion system. Moving beyond the ‘great designer’ focus in much of the literature on European fashion, Entrepreneurship in fashion: student, academic and industry perspectives examines the business professionals who ensure that fashion brands connect to the larger culture.


The conference will take the idea of fashion entrepreneurship and consider it in two slightly novel ways:


First, the day will give a platform for students, researching academics and active industry practitioners to offer their respective voices on what they consider to be the areas that deserve attention when it comes to academia.


The second area of novelty relates to those voices: they will not necessarily be rejoicing in the heroism of individual fashion designers and large companies, as is so often portrayed. Instead this conference will present some of the essential yet more rarely considered areas such as merchandising, buying, blogging, store design, digital innovation and more. As is the mission of the Enterprise of Culture project, there will also be an historical flavour to the day which complements these contemporary ideas.


We will welcome some of the best undergraduate fashion research currently taking place in Europe alongside influential industry entrepreneurs and leading academics. The principal aim of this conference is to engage multiple perspectives around the exciting concept of entrepreneurship in fashion and welcome thoughts, ideas and debate from the public, the industry and the research world.


Open to anyone with an interest in the business history of fashion, the conference will bring together academics, fashion industry practitioners, students, archivists, museum curators, and wider public audiences.  The conference is free but booking is essential as places are limited. See here for booking information (via Eventbrite).


Further details are available on the project website. Should you wish a copy of the full programme to be emailed to you once it is available, please email enterpriseofculture@leeds.ac.uk


Please here for further details about the competition for undergraduates to win a presentation slot at the conference.



Website: www.enterpriseofculture.leeds.ac.uk

Project email: enterpriseofculture@leeds.ac.uk


The Enterprise of Culture (EOC) is a three year pan-European collaborative research project and is comprised of a team of researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews and Heriot-Watt, alongside the V&A, London, and the Centre for Business History, Stockholm.

Entrepreneurship in Fashion: Student, Academic and Industry Perspectives, Edinburgh, 7th March2015

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