Call for Papers:

Sustainable Management of Luxury

Edited Collection
Editor: Dr Miguel Angel Gardetti

The first book in the world focused on Sustainable Management in the Luxury Sector

Basics
Luxury is an ambiguous concept depending on the cultural, economic or regional contexts. In this line, Christopher L. Berry in his work “The idea of Luxury” dated from 1994 establishes that luxury has changed throughout time and that it reflects social norms and aspirations. Thus, the true elements of (authentic) luxury rely on the search for beauty, refinement, innovation, purity, the well-made, what remains, the essence of things, the ultimate best. (Girón, M. E. 2012). However this luxury has given way to the new luxury through its democratization (massification?) that occurred when family and artisanal luxury companies sagged against the large conglomerates which had a strong focus on economic aspects. It means that the image -neither reputation nor legitimacy- was the way, and marketing was the function (Gardetti and Torres, 2014).
Dana Thomas –in her work Deluxe – How Luxury Lost its Luster- was very clear about the consequences of this process: “…the luxury industry…has sacrificed its integrity, undermined its products, stained its history and deceived its customers”. It is that the image -neither the reputation nor the legitimacy- was the way, and the marketing the function.
Why sustainable luxury? Sustainable development is a new paradigm, and this requires looking at things in a different way. And while luxury has always been important as a social determinant, it is becoming both, increasingly less exclusive and extravagant and starting to give place for people to express their deepest values (Kleanthous, 2011). Thus, sustainable luxury would not only be the vehicle for more respect for the environment and social development, but it will also be synonym of culture, art and innovation of different nationalities, maintaining the legacy of local craftsmanship (Gardetti, 2011). This approach such as this needs to begin with a process of internal change, thus encouraging sustainable business practices across all areas of the organization and its supply chain.

References:
Berry CJ (1994) The Idea of Luxury – A conceptual and historical investigation. (Cambridge University Press, New York.
Gardetti MA (2011) Sustainable Luxury in Latin America. Conference dictated at the Seminar Sustainable Luxury & Design within the framework of the MBA of IE Business School, Madrid, Spain.
Gardetti MA, Torres AL (2014) Introduction. In: Gardetti MA, Torres AL (Eds.) Sustainability luxury: managing social and environmental performance in iconic brands. Greenleaf Publishing, Sheffield, p. 1.
Girón ME (2012) Diccionario LID sobre Lujo y Responsabilidad. Editorial LID, Madrid.
Thomas, D. (2007) Deluxe – How Luxury Lost its Luster, Penguin Books, New York, p.13.

Scope
This edited collection, intend to explore as many different dimensions of the issue as possible, broadly based on the following topics:
Sustainability and business management in luxury goods companies
Sustainable Value chain management
Use of (sustainable) materials
Sustainable production processes
Strategic relationship with sustainable luxury stakeholders
Sustainable luxury and craftsmanship
Sustainable Luxury and consumption
Sustainable Luxury, innovation and design potential
Sustainable Luxury and entrepreneurship
Sustainable Luxury and Human Resources
Sustainable Luxury and responsible marketing
Sustainable Luxury and e-Commerce
Sustainable Luxury and Social Networks
New Business Models for Sustainable Luxury (including “inclusive” business in the luxury sector)
Communication and relationship with sustainable luxury customers

In addition, we are aiming to explore the following areas within the luxury goods industry with the following priority:

Perfumes and beauty (including SpA)
Jewellery
Cars and motorcycles
Transport (air, ground [including cars and motorbikes] and maritime transport [including yachts])
Arts
Telephony
Household products (appliances, computers, and audio-visual equipment)
Tourism (including the hotel industry)
Fashion and textiles (including carpets)
… among others
Contributions
The above lists are not exhaustive; other contributions on relevant topics will also be considered within the Sustainable Management of Luxury. The book aim to develop a comprehensive understanding of the topic and, as such, presentations based on different approaches, whether reflexive, empirical, hands-on or applied theory and cases. Theory and practical chapters should be between 8,500 to 10,000 words. Chapters must be submitted as per the editorial guidelines of Springer.

Schedule

The deadline for submission of initial abstracts is 29th January 2016. Abstracts should be preferably sent as e-mail attachments to the Guest Editor for consideration (see Contact details below).
Authors whose abstracts are selected should submit their full papers by:
31st March 2016
Successful candidates will be invited to submit their revised final papers by:
6th May 2016
Publication is provisionally tabled for July 2016.

About the Editor
In the field of sustainable luxury, Miguel Angel Gardetti, Ph.D. founded the Center for Study of Sustainable Luxury, the first initiative of its kind with an academic/research profile. By the end of 2013, Miguel Angel co-edited the special issue of the Corporate Citizenship Journal (UK) on “Sustainable Luxury.” In 2014, he published two books: one of them, along with María Eugenia Girón, titled “Sustainable Luxury and Entrepreneurship: Stories from the Pioneers” and, the other one, along with Ana Laura Torres, titled “Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands.” In 2015, he co-edited with Subramanian Senthilkannan Muthu, the “Handbook of Sustainable Luxury Textiles and Fashion,” made up to two volumes. He is the founder and director of the “Best Performance in Sustainable Luxury in Latin America Award” at a regional level, which from 2014 has evolved into the IE Award for Sustainability in the Premium and Luxury Sectors, at a global level. For his contributions to this field, we was granted the “Sustainable Leadership Award” last February 2015 in Bombay (India).

These are the links of his work:

The Journal of Corporate Citizenship: a Special Issue on “Sustainable Luxury” (Issue 52, 2013) http://www.greenleaf-publishing.com/productdetail.kmod…

Sustainable Luxury and Social Entrepreneurship: Stories From the Pioneers (2014)
http://www.greenleaf-publishing.com/productdetail.kmod…

Sustainable Luxury Managing Social and Environmental Performance in Iconic Brands (2014) http://www.greenleaf-publishing.com/productdetail.kmod…

Handbook of Sustainable Luxury Textiles and Fashion – VOL 1″ (August, 2015)
http://www.springer.com/us/book/9789812876324

Handbook of Sustainable Luxury Textiles and Fashion – VOL 2″ (September, 2015)
http://www.springer.com/us/book/9789812877413

Contact Details
For further information, to discuss ideas for contributions and to submit abstracts/proposals, please contact the Guest Editor:
Dr. Miguel Angel Gardetti
Center for Studies on Sustainable Luxury
Av. San Isidro 4166, PB “A”
C1429ADP Buenos Aires
Argentina
Phone and Fax: +54 11 4702 0242

mag@lujosustentable.org
www.lujosustentable.org

CFP – Sustainable Management of Luxury

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