Call for Papers

Special Issue: Fashion Communication by the ScoMS: Studies in

Communication Journal

The Journal

SComs – Studies in Communication Sciences SComS is an international open access journal of communication research that is jointly edited by the Swiss Association of Communication and Media Studies (SGKM) and the Faculty of Communication Sciences of USI – Università della Svizzera italiana (Lugano).


The aim of this special issue is to promote new theoretical and empirical interdisciplinary research on how various communication practices impact upon fashion industry and on societal fashion-related practices and values. A more explicit recognition of the role played by communication in fashion could offer new and exciting directions for research and may help better understanding the actual needs of the market in order to enhance practices within the sector.


All types of research are invited for the application, including empirical/case studies, evaluation/impact studies, assessments, ePortfolios, etc.

Theory development: adaptations of existing theoretical frameworks to better explain how communication formats work in the fashion domain, and measurement issues of the new formats of fashion communication are especially invited.

All contributions should be innovative and should advance the knowledge base of related fields.

Submitted papers will go through a double-blind peer-review process.


Topics of interest

The major topics of interest focus on communication aspects in the fashion domain. They include but are not limited to:

Visual communication in fashion

Media in fashion

Fashion communication in the retail environment

Corporate communication in the fashion domain

Fashion brands and communication with consumers (e.g. management of consumer feedback)

Digital fashion communication (e.g. digital media channels, blogging, User Generated Contents, online reputation)

Fashion shows as a communication object

Article format


The length of papers in this special issue should be between 6,000 and 9,000 words (including abstract, footnotes and references).


Key dates

Full papers are required no later than 31st January 2018

Notification of Acceptance will be provided by 31st March 2018

Final papers should be submitted by 31st May 2018


Website and Contact:

CFP – Special Issue on Fashion Commuication, ScoMS: Studies in Communication Journal

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