Call for Papers:

Fashion…And Communication


Dates: 2nd -3rd May, 2014


Location: University of Minnesota, St. Paul, Minnesota, USA


This symposium is the third in a series of events entitled “Fashion And… ” connecting fashion with other themes of importance in today’s world. Members attending the symposia of Fashion And… examine the interconnections and intersections of fashion in today’s world. Fashion is change and because it is change, fashion impacts nearly every aspect of our lives from the language we speak, the furniture we use, the homes we live in, the cars we drive, the clothes we wear, and the food we eat. Fashion also reflects social consensus and to achieve consensus we must have communication. Thus, for our third symposium we focus on relationships between fashion and communication. We are interested in providing opportunities to share research findings, innovative teaching strategies, and designs that explore and investigate issues related to communication and fashion. As there are many phases to fashion from ideation, design, production, distribution, sale, consumption, and ultimately disposal, there are many instances where communication plays a role. From where designs originate (e.g., communication between designer and customer, designer and manufacturer), to what is communicated using designed items (e.g., fashion as nonverbal communication), to communication devices that are worn (e.g., cell phones, bluetooth headsets, Google Glass), to what and how styles are communicated to consumers (e.g., advertising, fashion editorials), to the use of fashion to facilitate communication about the body (e.g., heart monitors, blood pressure monitors), to the communication processes concerning how and where fashion is produced, to how information about fashion is communicated (e.g., fashion shows, magazines, use of sex, use of idealized images), to the use of social media to communicate between consumers as well as between retailers and consumers about fashion trends and opinions about fashion, to consumer reviews of fashion items and events, communication is a key component to fashion. Through a series of scholarly presentations, panel discussions, and design presentations, the symposium participants will explore, define, and document the interconnections between fashion and communication.


The symposium has an inclusive definition of the term “fashion”. While fashion is often understood to center on apparel choices, fashion can be recognized as the current style or way of behaving in any field. Thus, proposals are welcome from divergent fields such as architecture, anthropology, cultural studies, history, interior design, graphic design, psychology, sociology, and women’s studies among others.


This symposium will provide the opportunity for academics, researchers, graduate, and undergraduate students to exchange research findings, innovative teaching strategies, and creative designs addressing the interrelationships between fashion and communication.


Symposium Participation:


You are invited to participate in this symposium by submitting a written abstract detailing research, an abstract of innovative teaching strategy, a design, or a proposal for a panel of speakers addressing some aspect of fashion and communication. The official conference language is English. All accepted abstract submissions will be published in the conference proceedings. Symposium formats include poster sessions, design work, concurrent design/research/teaching presentations [15 -20 minutes], and panel sessions [60 minutes]. Panel or collaborative presentations are encouraged. Topics may include (but are not limited to) the following:


• Fashion branding and communication

• Fashion history and communication

• Street style and communication

•Fashion communication in the retail environment (e.g., visual merchandising, signage, music, m-promotion, sales associate interaction, employer-employee interaction)

• Fashion and social media (e.g., risks involved with use of social media, use and abuse of social media in the workplace)

•Fashion, promotion,and advertising strategies (e.g., use of different appeals, product placement, pop-up stores, WOM)

•Fashion as nonverbal communication

•Fashion and emerging forms of communication (e.g., viral marketing, interactive digital media, advergames, blogging)

•Communication within the fashion industry (communication with foreign vendors,


•Fashion and Consumer Feedback (e.g., reviews, complaint behavior)

•Theory Development: Adaptations or Integration of existing theoretical frameworks or processes to better explain how communication formats work in fashion

•Theories of fashion diffusion

• Measurement issues: how to measure the effect and processes of the new formats of fashion communication

•Fashion communication within design disciplines (e.g., interior design, graphic design, product design)

•Innovative teaching and fashion communication

•Theories of communication and diffusion of innovation in fashion

•Fashion in carried or worn communication devices (such as cell phones, Bluetooth headsets, or Google Glass)


Symposium Co-Chairs: Kim K. P. Johnson and Brad Hokanson


Important dates:


January 5, 2014: All proposed submissions for the symposium (designs, abstracts, panels) due and received. Abstracts are in final form (there will be no opportunity for authors to make changes prior to publication in proceedings).


February 14, 2014: Notice of acceptance emailed and release of copy write forms sent to authors. Online registration opens [general $225; students $100]


February 28, 2014: Copyright forms due to


March 21, 2014: Draft of symposium program posted on symposium website (


April 15, 2014: Hotel room reservations due [unreserved rooms released]


April 15, 2014: Online registration closes (early bird rates)


May 2-3, 2014: Symposium (on-site registration cash or check only)


Guidelines for Research/Teaching Submissions:


Abstract – (Teaching/Research/Concept papers)

Abstracts should present research and teaching that has not been published or presented at other professional conferences. Use Times New Roman, font size 12, for all text including titles and 1 inch margins. Prepare three electronic files, all in Microsoft Word format. Undergraduate submissions must have a faculty sponsor. It is the responsibility of the faculty sponsor to screen the entries for quality, completeness, and accuracy and to be actively involved in the submission process. All research/teaching submissions presented at the symposium will be included in the Proceedings. An author whose work is accepted, an author from a team of researchers, or the undergraduate faculty sponsor must attend the symposium and present the work as well as register for the symposium.


File 1 contains a cover page with title of paper and name and contact information (address, phone number, email) for all authors. Corresponding author is designated. All symposium information will be sent to corresponding author only.


File 2 contains an abstract in English for review (2 pages, single spaced, in a Word.doc format; one inch margins, font size 12, Times New Roman). Include the title (single spaced, centered, maximum 30 words) but no identifying information about author(s) or professional affiliation(s). Tables and other graphics should be incorporated within the body of the abstract in the appropriate place(s). All content (references, tables, figures) must fit within the 2 page limit.


File 3 contains the information in file 2 with the addition of authors, institutional affiliation, and country information left justified. File 3 will be used for the symposium proceedings. This will go directly into the proceedings once the submission has been accepted for presentation. There will be no opportunity to make changes once submitted to the symposium.




This Is the Title of the Paper


Kim Johnson, Some University, USA

(or if multiple authors)


This Is the Title of the Paper

Kim Johnson and Kaitlin Johnson, Some University, USA




Kim Johnson, Some University, USA

Kaitlin Johnson,a different university, USA

[List affiliation after each author’s name if the authors are from different universities; use the affiliation once after the last author’s name if all authors are from the same university.]


Guidelines for Design Submissions

Work must have been executed within the last 3 years and not previously shown at another professional conference. Work must be constructed by the designer(s) and must be completed at time of submission. Undergraduate student member submissions must have a faculty sponsor. It is the responsibility of the faculty sponsor to screen the entries for quality, completeness, and accuracy and to be actively involved in the submission process. The sponsor will retrieve the design work at the symposium if the student does not attend. All design work presented at the symposium will be included in the Proceedings. A designer whose work is accepted, or the sponsor, must attend the symposium and register for the symposium. Abstracts should present designs that have not been published or presented at other professional conferences. Use Times New Roman, font size 12, for all text, including titles. Prepare three electronic files. In preparation, photograph images of your design. Take a copy of the copyright agreement with you and obtain signatures of the photographer and, if appropriate, the model as needed. Items should be photographed as they would be used (i.e., apparel must be photographed against a plain background on a live model, mannequin, or dress form). Non-apparel items must be displayed as they would be exhibited. If submitting an item of apparel, photograph the following: full front view, full back view of apparel items or different angle view of non-apparel item, and an interesting design or construction detail. If submitting another type of design (e.g., drawing, object) photograph the work to best convey its attributes.


File 1 contains a cover page with title of your design and name and contact information (address, phone number, email) for all authors.


File 2 contains a title, a description in English to accompany your design submission (2 pages total, single spaced, in a Word.doc format; one inch margins) and photos of your design. In this description include the following: the purpose of the piece, the design process, including how you implemented the process, the techniques used to create the piece, and the materials used. There should be no identifying information about the designers in this statement. Images should be no larger than 2 ½ x 3 1/2 in portrait orientation (50% of original image). You are responsible for color management, cropping, quality of the images, and proper placement in the submission.


File 3 contains file 2 with the addition of authors, institution, and country. File 3 will be used for the symposium proceedings. This will go directly into the proceedings once the submission has been accepted for presentation. There will be no opportunity for changes.


Criteria for evaluating research submissions

•Significance/usefulness of the research/scholarship

•Application of relevant theory or framework and pertinent literature

•Appropriateness of methods/exploration

•Clarity of results/conclusions and implications

•Clarity and organization of the writing


Criteria for evaluating teaching submissions

•Innovative approach or practice that merits sharing with others

•Clear purpose for identified audience

•Implementation of practice clearly delineated

•Description of success of practice in fostering desired learning outcomes

•Indication of plans for continuation, revisions or follow-up


Criteria for evaluating design submissions

•Statement of purpose

•Implementation of purpose or process

•Aesthetics and visual impact

•Quality of technique and execution

•Innovation of design.


Submission Procedure


1. Submit all 3 files to: Kim K. P. Johnson


2. In the subject line of your submission use the following wording to indicate whether you are submitting a teaching, research, design, or panel abstract


FS: Teaching

FS: Research

FS: Design

FS: Panel


3. Attach the three files to your email as described in the guidelines above.


4. Complete a separate e-mail submission for each abstract/design/panel you want to submit. Multiple submissions are welcomed. Authors will be notified that their submission was received. If you fail to receive notification within 72 hours, please contact Kim Johnson at


Abstract Submission Deadline (Received by): January 5, 2014 or sooner


Acceptance Notification: Authors will be provided acceptance notification of their papers for presentation at this symposium by approximately February 14, 2014.


We are working to have focused issues of journals on the topic of fashion and social responsibility wherein full papers will be published. Additional information concerning the status of focused issues or an edited book will be forthcoming.


Special Issue: Journal of Global Fashion Marketing (sponsoring journal)

In addition, proposers are invited to submit full papers based on their symposium presentations for consideration for a special issue of the Journal of Global Fashion Marketing. The co-editors of the journal will be Dr. Kim Johnson and Dr. MiYoung Lee. Participation in the special issue will be through a peer-review process; the due date for full length papers is June 1, 2014. See the full call for papers on the symposium website.



CFP – Fashion and…Communication, St. Paul, Minnesota 2014

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